ToP Network Brand


ToP Network adopted its logo in 2010.  The logo represents the method--the building blocks of the focused conversation. It plays on shapes (squares, triangles, dimensional) but with new, contemporary ideas. It reflects the process of... "What do you see? feel? information? decision?" and enhanced understanding and transparency. The typeface is informed by the ICA logo.

Brand Promise

The logo is a visible expression of our brand. It is a graphic mark or emblem to aid and promote instant public recognition. 

ToP Network’s brand promise is to provide a supportive community to practice, innovate and evolve ToP methods to deepen individual and collective capacity. This promise was developed by ToP Network members and leaders during our virtual mid-year retreat held in August 2010. Just prior to that retreat our name evolved to ToP Network to be more welcoming and inclusive of all members. These events and outcomes were the launching pad for the first steps of a new distinct yet related brand identity.

Links to jpgs, vector art and color formulas for the ToP Network logo appear below.       Download letterhead  doc

                   

download 4 color horizontal:  png  jpg  ai.ps  tiff download 1 color horizontal:  png  jpg  ai.ps  tiff
download 4 color vertical: png   jpg   ai.ps  tiff  download 1 color vertical:  png  jpg  ai.ps  tiff

 

History:  Original designed proposed  pdf     Revised designs  pdf    Refinements to chosen version with color specifications  pdf     Press release   pdf